Unlocking Growth Through UGC:
A Success Story by DigiTak
AORE Coaching: Building Careers in Retail
About the Institute
AORE Coaching is a specialized retail training institute in Patna, dedicated to transforming students' perceptions of retail from mere 'sales jobs' to lucrative career paths with premium brands like Zara, H&M, and Shoppers Stop. With a strong placement record, AORE equips aspirants with skills for roles in store operations, visual merchandising, and management.
Problem Statement
Despite its successful placements, AORE Coaching struggled with low awareness among students in Bihar, who often overlooked retail as a viable career compared to banking or government jobs. The goal was to increase inquiries and enrollments for its retail training program.
Our Strategy:
Collaborated with Abhishek Pratap, a trusted YouTuber with 1 Lakh followers, to create a video on 'Careers in Retail – More Than Just Sales!' targeting students in Bihar.
The Outcome? Game-Changing Impact!
🚀 35K+
Views on the AORE Career Video
📈 2X
Increase in Inquiries
📞 85+
Students Applied for Placements