Driving Admissions Through UGC:
A Success Story by DigiTak

About the Academy

Cricket Academy in Patna is a rising training hub for aspiring cricketers in Bihar, offering professional coaching and top-notch facilities. Despite its potential, the academy relied heavily on word-of-mouth referrals, limiting its visibility among the region's cricket-loving youth.

Problem Statement

The Cricket Academy needed to boost student enrollments and increase visibility beyond local referrals. The challenge was to tap into Bihar’s passionate cricket fanbase and convert them into active trainees.

Our Strategy:

Collaborating with Aman:

Partnered with Aman (CricWidPratap), a cricket YouTuber with 6.28 Lakh subscribers, to produce a vlog showcasing the academy’s facilities and training sessions in Patna.

Behind-the-Scenes Content:

Referral Incentives:

Talent Challenge: