Boosting Awareness Through UGC:
A Success Story by DigiTak
Bihar Makhana: Taking a Local Snack National
About the Brand
Bihar Makhana is a premium brand offering makhana (foxnuts), a traditional superfood from Bihar's Mithilanchal region. Known for its health benefits, the brand aimed to expand beyond its home market, where it was still seen as an 'exotic' product by non-Bihari consumers.
Problem Statement
Bihar Makhana faced low awareness outside Bihar, limiting its market potential. The challenge was to educate non-Bihari consumers about makhana’s benefits and drive orders beyond its regional base.
Our Strategy:
Featured Bihar’s superfood, makhana, in a 'Taste of Bihar' podcast episode on RadioPod Bihar, highlighting its health benefits and farming story.
The Outcome? Game-Changing Impact!
🚀 50K+
Podcast Listens Across Platforms
📈 2X
Growth in Orders from Non-Bihar
🍽️ 500+
UGC Recipe Posts