Media Buying Hustle: The Power Play Behind Scaling Brands in India
From digital powerhouses like Facebook, Google, and YouTube to traditional heavyweights like newspapers, radio stations, and regional news channels, media buying is the secret weapon behind brand domination. But the game has changed, and those who understand how to leverage both traditional and unconventional media channels—such as regional community pages, WhatsApp groups, and hyper-local influencers—are the ones who win big.
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